Beyoncé Analysis

Camera Shot

Close up- At the beginning of the video and throughout there is a close up of Beyoncé with a black background. This shows her in a way that makes her look sweaty which is trying to be used to make her sexual and attractive to men. The close up makes the viewers attention go straight to Beyoncé and make the audiences focus on her and what she looks like. She is also moving slowly which is meant to be used to be seductive towards men. As her hair is coving the straps of her dress, we get the impression that she is naked as we cannot see any items of clothing on her. This is yet again another way to try and make men attract to her and to draw the audiences attention onto her.

Mid-Shot- There is a mid-shot that shows Beyoncé with a black background. This shows the top of her dress to the top of her head, the dress that she is wearing is gold. The colour of the dress has connotations of luxury, indulgence and winning a prize. This makes the audience then think of Beyoncé as some of the things associated with the colour gold. It may give the impression to the audience that she is the top prize that you can win. The black background also makes the audience completely focus on Beyoncé as you are unable to see anything else. She is also looking straight into the camera which is making her connect with the audience.

Extreme Close Up- There is an extreme close up of her lips which is used to be seductive towards men.  Her lips are open which represents the sexual nature of the video.

Long Shot- There is a long shot that shows Beyoncé's whole body. She also is holding a sheet that is being moved in show motion. This may be to try and represent bed sheets which would then link to her being sexual. The lighting is dark in the shot which means that you are unable to see her completely. She is wearing little clothing which is objectifying her and using the male gaze.

Editing

Fade in- At the beginning of the video there is a fade in from black to a close up of Beyoncé. This is used to show a slow and smooth transition at the start of the video. This is another way to pull the audiences attention to Beyoncé as it goes from darkness to only being able to see her. A slow fade in is used because the music video is slow and relaxed so it is used to give a beginning judgement of the film.

Fade out- At the end of the video there is a close up of Beyoncé that fades out to darkness. This makes the music video end in a way that creates a full circle. This is because the beginning is darkness that fades in to a close up of Beyoncé.

Slow Motion-There is a shot in the video that is in slow motion. This is where she is holding the sheet above her head. This is in slot motion to emphasis that moment and to make it look softer. It is to uses to make the short clip longer and to therefore make more people pay attention to it and focus on that minute for longer.

Sound

'Make love to me'- This is a line in the song that is repeated a lot throughout the music. This line makes it sound as though she is demanding someone to make love to her which could be seen as power. Although, it could also been seen as though she is desperate as she has to tell someone.
Soundtrack- Overall, the music and song in general is slow and soft. This is because the song is meant to be a love song to her partner meaning that having it slower and softer is more fitting. Having it slow, also means that you are able to hear and understand all of the words that are sang by Beyoncé. This gives us a deeper feeling for the song and can make us understand what the song is about. As the lyrics are of a sexual nature, this automatically makes the song sexual and can also make Beyoncé be seen as an object.

Mise-en-Scene 

Black Background- For a lot of the clips in the music video there is a black background behind Beyoncé. This is used to make all of the audience attention go to Beyoncé. This is so we can see her actions and the way she looks. It also means that people are more likely to focus the music rather than what is happening in the video. The darkness of the background also adds to the simplicity of the song and exaggerates the lyrics, meaning that the love she has is simple and special. 
Shiny- Beyonce is presented in a way throughout this video that makes her look wet and sweaty. This is being used to seduce the audience and to make the video more sexual. This is because how she looks, together with the music, is making us believe that she has just been doing things of a sexual nature. This may attract more men to watch the video and listen to the song because of this reason.
Water- There are parts within the video that contain water falling down glass with Beyoncé pushed up against it. Her hands are against the glass and all  you can see are some features on Beyoncé's face, such as eyes and mouth, making this an extreme close up. The water running down the glass makes us think that she is in a shower. This is therefore making the audience question what she is doing in the shower. Also, the eyes and the lips are considered to be the sexual features of the face, which are the features that are focused on in this part of the video. This is another way to sexualise Beyoncé and use the male gaze.
Colour- There is a lot of colour used without a scene in the video. This is when the man is holding Beyoncé. There are flashes of different colour that look a lot like soft and blurry fireworks. Fireworks are used to refer to the action of them 'making fireworks'. This is another way to sexualise Beyoncé and make her more attractive towards men. 
Costumes- All of the clothes that Beyoncé is wearing are skin coloured which gives the impression that she is naked. This objectifies Beyoncé as people then see her as an object rather than a person. The outfits are to further emphasis the lyrics that go with the video. This adds to the male gaze as the first impression that the audience gets is that she is naked which would therefore make men want to carry on watching. They are also quite sexual and revealing which would attract the opposite sex more, according to the idea of the male gaze.