Wednesday, 24 September 2014

Dredd


Producer (include green light)
Alex Garland, Andrew Macdonald and Allon Reich where the producers for Dredd. Alex Garland is also was part of the making for Never Let Me Go, 28 Days Later, Big Game and other popular films as well as different things throughout the media. Andrew Macdonald also produced Sunshine on Leith, The Sweeney, Sunshine and other popular films as well as also doing things throughout the media. Allon Reich is also known for Never Let Me Go and 28 Weeks Later as well as other films such as The Last King of Scotland.

Distributor
Dredd had a lot of distributors that distributed this film all over the world, some of these being, Alfa Films, Argentina, Broadmedia Studios, Japan, Entertainment Film Distributors, the UK, and Golden Village Pictures, Singapore.


Script writer
Alex Garland, who was also the Producer.

Budget
$50,000,000

Box office gross
$13,401,683

Director & Actors
Director- Pete Travis. He is also known for directing films such as Vantage Point, Omagh and Endgame.
Main Actors- Karl Urban, who plays Dredd, Lena Headly, who plays Ma-Ma and Olivia Thirlby, who plays Anderson.
Karl Urban is also known for Star Trek Into Darkness, Star Trek and The Bourne Supremacy.
Lena Headly is also known for 300, Game of Thrones and The Purge.
Olivia Thirlby is also known for Juno, No Strings Attached and The Darkest Hour.

Marketing (posters, trailers, adverts,websites)
There is a website that is made for people to feel as though they are part of the movie and living in the action that is shown onscreen. This is so people are able to follow on with the film even after it has finished. You are able to find out more about different parts of the film which then provides you with a deeper understanding of different scenes within the film. This is a good way to promote the film as everybody is able to access the website and find out about the film. This may attract more audiences as they may stumble upon the website and want to go and see the film even though they may have never heard of it before.
There is a trailer for Dredd to show a snippet of the action that is held within the film. This is made to allow people to get a feeling of the film and to convince them to go and watch it at the cinema. This is because a trailer contains the best and most exciting part of the film, without giving too much of it away. This is a good way to get people to know about the film because they are able to either see the trailer online or at the cinema, therfore allowing them to know about the film. Also, if people here about the film but want to see a part of the film because they go and see it, a trailer is a good way to do this.

Critical reception

Positive
The Hollywood Reporter- Stephen Dalton- 'Pitched at the right level to please original fans, but still slick and accessible enough to attract new ones, Dredd 3D feels like a smart and muscular addition to the sci-fi action genre.'
Entertainment Weekly- Darren Franich- 'Paul Leonard-Morgan's thumping techno soundtrack is thrilling. And Urban manages to give a credibly wry performance using little more than his gravelly, imitation-Eastwood voice - and his chin.'
Wall Street Journal- Joe Morgensturn- 'What's exceptional is the orchestration of color, form, light and dark (lots of dark), 3-D technology and digital effects into a look that amounts to a vision.'
Negetive:
New York Post- Kyle Smith-'All I wanted to do was escape from this aggressively ugly world and its equally unattractive characters. It's not that the movie is in bad taste or cheesy (though it is) but that all of its hyperviolence adds up to nothing: This thing is dedd.'
New York Daily News- Joe Neumaier- 'The drug that Ma-Ma trafficks in, Slo-Mo, slows its user's brain to 1% of its normal speed. Dredd unfortunately makes you feel as if you, too, have partaken.'
Chicago Tribune- Micheal Phillips- 'Calling Dredd 3D a movie is sort of a lie. It's a premise, and there are levels to reach, and always there's another grimy hallway to stalk, and then you turn right or left, and then kill some more.'


Reasons for lack of success

  • The marketing- There was not enough money to be put into marketing meaning that not many people would have heard about it and therefore didn't go and see it or purchase it.
  • The remake factor- The first Dredd movie didn't do very well and not a lot of people liked it. People were unable to know that this film is completely different to the first one so would have just presumed it was going to be bad.
  • Lack of mainstream appeal- Only people who like comic books and characters really know about Judge Dredd and this is not a big enough audience to enable the film to make a lot of money.
  • The '18' rating- the film is rated at a 18 meaning that nobody under 18 is able to watch the film as it is unsuitable for them. This means that by preventing under 18's going to the cinema, Dredd is already losing a lot of money as teenagers are known for being the group of people that tend to go to the cinema the most. These may also be the group of people that know about Judge Dredd and have read the comic books about him but they would also be unable to go the cinema to see the film. This means that Dredd, from the start, was already not going to make their highest possible amount of money. 

Awards
Dredd has been nominated for as well as winning some awards. The awards that Dredd has won are an Empire Award for best 3D, and a Golden Trailer awards which are for Best Action, Best Thriller, Best Graphics and Best Music.

Technology used (3D cameras, new technology)
The cameras that were used are Phantom Flex, Zeiss Ultra Prime Lenses 
Red One MX, Zeiss Ultra Prime Lenses 
Silicon Imaging SI-2K


Tie-ins (soundtrack CD, toys, comics Etc)

There are comic books about Judge Dredd as he is originally a character that comes from comic books. He is well known for never revealing is whole face as he is wearing the helmet that covers his eyes and head. He is also famously known for his 'angry face'.

There have been toys made of Judge Dredd because of the popularity of his character. This is through the comic books and then the films that were made of him,




Personal opinion
My opinion of the film is that, even though it is a good film, I did not like it. This is mostly because it is not really the type of film that I enjoy watching. I think the idea is good and original and I think that the film is well made. However, personally, I feel as though there is too much death and injury in this film for me to like it. I did like it more than I thought I would at the beginning though as it does capture the audience and I do not believe there is a boring part within the film. I believe that this will be a good film for the audiences that enjoy to watch action mixed with sci-fi and especially for the people who like the character Judge Dredd. However, this is not a film that I would re-watch.

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